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Contact Database Management
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Mailing List Development
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Targeted Mailings and Emailings
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Corporate Mailers
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Targeted marketing campaigns are only one key weapon in your arsenal of creative marketing tools.
Target marketing has the potential to reach your audience, communicate powerful messages and enlist a buying response. It can augment your sales force activities. It can help you forge stronger relationships with existing customers and build new ones. It can also build your brand and increase customer loyalty.
Our world is a hive of information activity. The 'marketing bees' are buzzing around everywhere and sometimes even swarming in on you. As consumers we're all inundated with communications of one kind or another every day of our lives. We're ever-increasingly getting swamped with junk mail, too. Statistics indicate that over half of the 'direct' mail sent out nowadays is deserving of the title 'junk' mail. It's not targeted to the right people. It doesn't communicate well nor adequately address the real needs of its recipients. It's simply bad marketing and there's a lot of it out there!
However, discerning customers will respond well to good marketing. But it has to be purposeful, timely, relevant and impactful information. It has to be something they indeed want or need or that intrigues them and calls for action they're willing to take.
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At NEXUS Business Group, we can target your market with cost-effective direct e-mail and direct mail campaigns. These can be used to advertise and promote your business, products and services, to existing clients and new prospects.
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We don't profess to be experts in all the latest techniques, technologies and strategies employed by the larger full-service direct marketing companies. This is not our primary area of expertise. However, we do have some — We've had no problem meeting the smaller-scale targeted marketing needs of our small business clients.
We'll first assess your particular needs and budget, and recommend the most effective targeted marketing approach, formats and messages to meet your goals.
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We'll look at your intended purpose.
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We'll do some customer profiling and help you target the particular market segments that are a match to why you created your business and for whom. We'll analyze the geographics, demographics, psychographics and behaviors of those within your specific market.
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If you don't have a prospect database, we can either source 3rd party lists for you, or create from scratch the best possible targeted lists to enable you to get the best return on your sales and marketing investment. This will necessarily involve some research and analysis.
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We'll design an eye-catching campaign with personalized messaging.
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We'll work with you to establish a strong value proposition.
We'll be sure to effectively promote your products and services and showcase your branding.
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We'll pitch the significant advantages you offer customers over your competitors.
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We'll showcase your company as 'the specialist' in what you're offering your market.
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We'll also manage the database for you and we'll look after the printing, assembling and distribution.
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We'll monitor and measure the market response, too.
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It would be our pleasure to implement a customized direct marketing campaign for you!
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